CUSTOMER NEEDS

‘You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.’

Source: Steve Jobs

PROJECT BUDGETTING ON A BIBLICAL SCALE

‘For which of you, intending to build a tower, sits not down first and counts the cost, whether he have sufficient to finish it?’

Source: Holy Bible. Luke 14:28

NERD FRIENDLY

‘Be nice to nerds. Chances are you'll end up working for one.’

Source: Bill Gates

LISTENING TO YOU, LISTENING TO ME

‘I don’t listen to myself when I talk; I listen to the other person’s listening…I’m trying to have it heard accurately.’

Source: Werner Erhard

TALENTS MUST BE EXPLOITED

‘People whose talents are not exploited become disenchanted and disruptive.’

Source: Sir Terence Conran.

IDEAS WON'T KEEP

'The vitality of thought is an adventure. Ideas won't keep. Something must be done about them.'

Source: Train carriage poster for the Judge Business School, Cambridge. From: Alfred North Whitehead, English mathematician & philosopher (1861 - 1947)

INNOVATION

‘Don’t accept that just because a thing has always been done a certain way that it will always be that way.'

Source: Mark McCormack

RULES & CREATIVITY

‘Most of the rules in society tend to restrict creativity to a safe level.’

Source: Sting

OBSTACLES

‘Obstacles are those frightful things you see when you take your eyes off your goal.’

Source: Henry Ford.

ADAPTABILITY

‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.’

Source: Charles Darwin.

MARKET RESEARCH

‘People don’t recognize what they want until it is put in front of them. That’s why market research is so much bunkum.’

Source: Sir Terrance Conran.